project overview
In 2015, The Franklin Institute decided to combine the advertising for both their Scout Day programming with their Camp-In evenings. This would allow scouts to sleep over and earn merit badges at the Franklin Institute. This particular year saw the grand opening of the Franklin Institute’s newest permanent exhibit, SportsZone, so all programming for Scout Days would revolve around sports and athletics. The challenge for this design was to create a visual brand that appealed to scouts and young adventurers, but could also work when promoting the sports and athletic programming. Of course, all of this also had to stay true to the Franklin Institute visual identity. The successful campaign resulted in brochures, web and print ads, t-shirts, hoodies, patches and worksheets. I also organized and art directed a photo-shoot for the advertising materials. A few of the designs are showcased below.
Responsibilities
Creative direction and design for all materials
Illustration of emblems and logos
Layout design for publication
Apparel design (t-shirt, hoodies, and patches)
Art direct a photoshoot (direct shots, organize the production and models)
Receive printer quotes and prepare all files for production
Created while at the Franklin Institute, 2015.
Scout Guide cover
Astronomy Day spread
Registration spread
Design for the camp counselor's hoodie
Design for the patches
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