In 2015, The Franklin Institute decided to combine the advertising for both their Scout Day programming with their Camp-In evenings. This would allow scouts to sleep over and earn merit badges at the Franklin Institute. This particular year saw the grand opening of the Franklin Institute’s newest permanent exhibit, SportsZone, so all programming for Scout Days would revolve around sports and athletics. The challenge for this design was to create a visual brand that appealed to scouts and young adventurers, but could also work when promoting the sports and athletic programming. Of course, all of this also had to stay true to the Franklin Institute visual identity. The successful campaign resulted in brochures, web and print ads, t-shirts, hoodies, patches and worksheets. I also organized and art directed a photo-shoot for the advertising materials. A few of the designs are showcased below.
Created while at the Franklin Institute, 2015.